Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

Course Objectives:

• To develop understanding of conceptual foundations of HRM
• To understand the processes and practices in HR functions
• To explain important labour laws and its implications
• To identify contemporary trends and challenges in the field of HRM
• To assess the application of appropriate HR intervention in conjunction with organization need.

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.

This, as a basic course on Indian Financial System, discusses the fundamental concepts andvarious aspects in and about the financial system in general and the Indian financial system inparticular. This course also covers various components or organizations of the Indian financialsystem,namelyfinancialmarkets,financialinstruments,financialintermediaries/institutions, financial services, and financialregulators and the linkagesbetween them, along with the recent development and changes in the Indian Financial System.Thus,thiscourseasapartofbachelorprograminbusinessadministration(BBAH)provides cutting-edge fundamentalknowledgeinthefrontiersof the financialsystemrequired for budding professionals in theareasoffinancialmarkets,financialinstitutions,financialservices,andfinancialregulators.

To develop the knowledge of the learner on how thefinancial system of India is organized

Toenrichtheunderstandingofthelearnersinmoneymarket and capital market instruments and their operations

Toequipthestudentsinunderstandingthefunctionsof various financial institutions

Todevelopthelearnerswith an overall understanding of the basics of different financial services

To generate awarenessofthevariousregulatorybodiesintheIndianfinancialsystem.

 This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The primary objective is to provide a framework for gaining an insight to visualization of business analytics. The course will also provide insights to predictive modelling techniques and application of analytics in various management functional areas.

Course Objectives:

1. To introduce Analytics as a tool for Business Decision Making

2. To Analyse the theory and concepts of Business Analytics. 

3.  To give an insight into data and its characteristics.

4.  To understand the descriptive and predictive models of data analytics.

5.  To apply the analytical techniques in various management functional areas and find solutions to realistic business problems and establish ethical decision-making in ambiguous situations

This course covers the fundamentals of sports marketing, including branding, sponsorship, advertising, and event management. Students will learn about the unique challenges and opportunities of marketing sports teams, athletes, and events, and explore strategies for engaging fans and building lasting relationships with audiences. Case studies and hands-on projects provide practical experience in the field.

This course provides an overview of public relations, including the various types of media relations, and crisis management. Students will learn the principles and strategies used in the industry to plan and execute successful public relations campaign.

Course Objectives:

1. Understand the importance of public relations in promoting an organization's brand and reputation
2. Plan and manage successful public relations campaigns
3. Develop and implement effective media relations strategies
4. Understand crisis management techniques and strategies
5. Analyze and evaluate the success of public relations campaigns

This course covers the various stages in the growth and development of banking in India to its present status, relationship between banker and customer, legal status of banks as a paying banker and collecting banker and principles and procedures for sanctioning of loans. It also covers the modern services rendered by the commercial banks. This course also covers the principles of insurance as well as different types of insurance such as life, general and different types of general insurances in detail and with practical approach

·       To prepare the students with the growth and development of banking industry in India, the changing dimensions of banking services. 

·       To understand the legal aspects of the relationship between banker and customer, negotiable instruments, paying banker and collecting banker

·       To appraise loan sanctioning procedures and also the various modern banking services. 

·       To familiarize the learners with the insurance business in general and life insurance and various insurance product and 

To familiarize different types of general insurance business.

This course covers the fundamental concepts and various aspects in and of cost as well as management accounting. This course discusses how to prepare cost sheet, costing for materials, labour cost and overheads. This course also talks about financial statement analysis using various tools like comparative and common size Income Statements and Balance Sheet, Trend Analysis, Ratio Analysis, Cash Flow Statement, Budgets and Budgetary Control. It also throws some light on Management Reporting in general. And thus this course as a part of Business administration programme provides fundamental knowledge and basic understanding on various methods, tools and techniques of cost and management accounting helpful for financial decision making required for a budding professional in the domain of accounting and finance.

·       To familiarize the learners with the basic concepts and processes used to determine product costs.

·        To make known the students in ascertaining Material, Labour and Overhead cost

·       To enrich the knowledge of the learners in knowing and applying various tools like ratio analyis, cash flow statemet, marginal costing for analysing the financial statements for managerial information

·       To provide with the basic understanding of budgetary control

Course Description: From the perspective of a country's economic development, entrepreneurship is a

necessary ingredient for stimulating economic growth and employment opportunities. In the developing

world, successful small businesses are the primary engines of job creation & income growth. In this

direction, this course on entrepreneurship development, educates an individual about the efforts taken by

the government broadly to encourage entrepreneurship.From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or

ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and

cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The

course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course Objective:

To demonstrate an understanding of the need for entrepreneurship development.

2. To identify critical success factors for taking up entrepreneurship

3. To evaluate factors influencing the entrepreneurial activities in different contexts.

4. To analyze functional strategies required for entrepreneurial success

5. To develop business plans for entrepreneurial opportunities

CLO1. Demonstrate an understanding of the need entrepreneurship development

CLO2. Identify Critical success for taking up entrepreneurship

CLO3. Evaluate factors influencing   the entrepreneurial activities in different contexts

CLO.4 Analyze functional strategies required for entrepreneurial success

CLO5. Develop business plans for entrepreneurial opportunities

Research in common parlance refers to a search for knowledge in any stream or discipline, finding solutions or inputs for questions raised.  Students will be provided with basic concepts of research and its process. The course focuses on inculcating research culture among students through hands-on learning experiences. This course will equip the students with the required skill sets for identifying, analysing and interpreting business problems. This process will help in informed business decision-making. The course is designed to provide experiential learning in all the modules.

Course Objectives:

• To understand the concepts, tools and terminologies used in the research world.
• To identify the methods best suited for investigating different types of problems and questions.
• To demonstrate hands-on experience with different tools used in research
• To construct research questions that are based on and build upon a critical appraisal of existing research;
• To develop a research design and analysis of the results, to provide suggestions based on research findings.

Information systems (IS) are vital organizational resources and constitute an integral part of managerial decision making. It is important to understand how managers can effectively utilize IS to achieve organizational goals. Accordingly, the objective of this course is to train students to identify and resolve managerial issues surrounding the use of IS in organizations. The purpose of this course is to provide the fundamentals associated with the information systems in a business perspective. These fundamentals are business concepts in which the influence of information systems has made some change or brought in new concepts. The course also gives insights on current technology that aids business decision making

Course Description: Legal framework is an important constituent of any business undertakings in general and of company form of business entities in particular. No corporate entity can effectively function and survive without meeting its legal obligation. In addition to these, concepts, theories and best practices relating to Corporate Governance are perhaps the most significant and all-pervasive amongst various legal formalities. In this background, a course titled ‘Company Law and Corporate Governance’ is introduced in BBA programme. This course is structured to introduce provisions of Company Law in India and Corporate Governance practices. It covers the requirements of Companies Act, 2013 with respect to Formation, Managing and Winding up of a Company. In addition, it also deals with various theories and practices of Corporate Governance based on recommendations of various Committees. It also deals with Internal Control System and Disclosure and Reporting Requirements of a company.

Course Objectives:

• To introduce the learners to Companies Act 2013 along with the history and development of company laws in India
• To import knowledge on nature, types and formation of company of joint stock companies in India as per Companies Act 2013
• To facilitate the students in knowing the rules and regulations relating to management of company.
• To enable the students to know rules and regulations relating to winding up of company.
• To familiarize the learners with evolution and need for corporate governance including various theories of Corporate Governance and recommendations of various Committee.
• To make the students to understand Internal Control System, Disclosure and Reporting Requirements. 

Course Description:This course deals with the various forms of financial products that are helpful in providing finances to social finance stakeholders. It also helps to understand the role of microfinance in the social finance area. It enables the students to know how companies in the social sector create sustainable social value while working profitably. This course provides scope for gaining benefits from the innovations in the field of social finance. It helps to develop skills needed for using crowdfunding.

Course Objectives: The course will help students understand the concept of impact investing and shift the focus of young entrepreneurs’ for-profit business model to social entrepreneurship. This course will provide a comprehensive framework to students on social issues and try to come up with innovative business ideas that have a strong social mission embedded in their business operations. Thus to create “market ready” social enterprises.

Knowledge Application refers to the ability to use learned material in new and concrete situations. This may include the application of such things as rules, methods, concepts, principles, laws, and theories. Learning outcomes in this area require a higher level of understanding than those of comprehension.

Course Description:

An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

Course Objective:

·       To learn the fundamentals of strategic management using the case method.

·       To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

·       To understand the interrelationships of business to individuals, other organizations, government and society.

·         To equip the students with proper understanding about law and practice of Income Tax in India

·         To impart the knowledge and understanding about law and practice of Goods and Service Tax in India.

·         To comprehend with tax laws and its application in taxation management

•   To connect the students with law and practice of Customs Duty in India

Internship project is an opportunity to students to learn the real-time structure, operations and practices of organization by undertaking training in business organization for a month and half period of time. During this period students spend in various functional departments of organization and reporting their learnings to their guides.

Finance professionals usually work with large volumes of numerical data. Successfully handling such data is based on the ability to organize and structure it meaningfully to render them useful to senior management for decision making. This demands creation of robust and dynamic financial models facilitating accurate and efficient analysis of historical data and appropriate projection of financial performance. It is an accepted fact such financial model is critical to achieving correct valuation analyses. The importance of sound financial modeling skills, deep understanding of valuation methods and the assessment of outputs of valuations for finance professionals are well appreciated in the market. This course concentrates on efficient, robust and flexible financial models to report and analyze historical data, prepare future projections and present integrated financial statements, key financial ratios, outputs in a logical, summarized and effective manner. The course also introduces basics of business valuation, various valuation methods and interpretation of the results of valuation.

Course Description

This course introduces students to the concepts of marketing management and provides practice in assessing and solving marketing problems. There will be a focus on the management of the marketing activities. Students will be introduced to the principles of marketing and will be facilitated to apply these concepts to address problems and opportunities facing marketers.

Course Objectives

1. To apply marketing theories in real-time business problems

2. To evaluate market conditions and customer needs when forming promotion strategies

3. To examine various distribution channels including omnichannel strategy

4. To analyse the power of social networks to spread information.

5. To evaluate market conditions and customer needs when forming promotion strategies.

This course introduces the importance of Inspiring, leading and influencing in building on ideas and how to gain collaboration and better customer engagement to sustain business venture. 

Course Objectives

•  To provide an understanding on Innovation and sources of innovation
•  To explain how inspiration inspires innovatio

• To orient on design thinking application in product and venture creation
• To use the power of story telling to engae customers

·        

Growing importance of globalization makes it mandatory for every budding manager to be well versed with the dynamics of International business. This course intends to familiarize

the students of management with the advanced knowledge of global business scenarios from an Indian perspective.

Course Objectives:

● To provide clarity on the basics of Global Business and Trade.

● To identify the different modes of Global Business expansion

● To evaluate the effectiveness of the Globalisation concept in the 21 st Century.

● To analyse the importance of Global Business related institutions.

● To develop the documentation regarding export finance and promotion.

This course is designed to give students a good working knowledge of the many aspects of product and brand management. The separation of the product from the brand and the focus on building and maintaining brand equity have created a need for marketers to understand the complex relationship between products and brands. The topic covered in the course includes the components of Consumer Based Brand Equity (CBBE); the relationship between products and brands; the history of brands; brand audits and brand architecture decisions; understanding of brand associations; brand performance measurement; creating, maintaining and measuring brand equity.

Course Objective:

To explain strategies that build brand equity

● To Demonstrate knowledge of branding to applied in marketing

● To teach application of various methodologies, processes and tools a marketing manager may

use in order to critically evaluate a brand and its products

● To teach how to prepare a professional, logical and coherent brand development report within

a specific context.

● To develop a brand audit and to use the information for brand planning

The course is designed to impart skills on customer centric products and services through the concept of Design thinking which enables   systematic approach to finding unique solutions to common problems.

Course Objectives:

●        To engage students in lateral thinking process

●        To enable them conduct in depth interviews to understand customer perspective

●        To enable them synthesize ideas into a practical product/solution using design thinking tools

• To be able to empathize with customer requirements

Description:

This course introduces students to the new features in retail management, a real -world approach focusing on both small and large retailers. Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject retail marketing.

Objectives:

To introduce the current trends in the field of retailing

To compare and relate the theoretical knowledge to practical concepts

To provide an insight into the functioning of retailing and help students strategize workable suggestions for the betterment of the retail industry

To provide the basics about the functioning of retailing and help students strategize ideas for the betterment of the retail industry

To identify and understand the areas where analytics can be applied in retailing

Course Description: Performance management is a systematic and continuous process for improving organizational performance by developing individual and team’s performance. A reward is a financial or non-financial incentive given to the employees in recognition of the contributions they make to the organization. This course aims to equip its learners with a systems view of performance management and act as a guide to use compensation as a tool to improve individual, team and organizational process. 

Course Objectives:

1. To outline the concept of performance management

2.         To enable the learners with the skill of performance reviews

3.         To equip the learners with the skill of coaching and managing performance at the workplace

4.         To furnish knowledge related to rewarding employees

5.      To skill learners with tools for designing reward systems

Course Description: The course is aimed at helping future HR professionals optimize their performance by providing knowledge on talent acquisition and retention. This begins with systematically identifying & selecting the right people with right talents for the organization. This is a deliberate and ongoing process that assesses, develops and retains talent to meet the present and future requirements of the organization. The course is designed to persuade the learner to develop the strategic skills to attract and retain high quality diverse candidates for the success of the organization.

Course Objectives:

CO-1: To acquaint the learners with the basic concepts of Talent Acquisition & Retention.

CO-2: To educate the learner about the systematic processes of recruitment and selection.

CO-3: To impart knowledge about retention policies and practices accelerating the development of employees by identifying opportunities for career growth & development for retention

CO-4: Identifying internal talent pools and transferring knowledge to others within the organization

CO-5: To evaluate and plan for the projected departure of positions identified as critical for reasons of retirement or otherwise 

Course Description: This course aims at providing an in-depth understanding of financial derivatives in terms of concepts, instruments, pricing and trading strategies for risk management, speculation and arbitrage. The course covers the operations of Forwards, Futures, Options and swap contracts in detail. It also gives an overview about the exotic options and also covers various trading strategies to trade in the derivatives markets.

 The objectives of this course are:

• To impart knowledge on the evolution of derivatives, its usage and classification based on products and the underlying asset.
• To equip the learners in understanding the pricing of future contracts and its working mechanism.
• To enable the students to compute the option pricing and comprehend the option greeks.
• To impart knowledge on various option trading strategies.
• To provide knowledge on various exotic derivative instruments

Consumer behavior and neuromarketing cover the underlying concepts, principles and theories of the subject and gives clear explanation on the consumer psychological determinants affecting their buying behavior in individual and group situations. It also provides insights on the influences of consumers’ external determinants on buying decision process in regional, national and global markets.  

This is an elective course offered in the fifth trimester to HR specialization students. The course provides students with the understanding, knowledge, and skills to make strategic human resource management decisions. This course attempts to facilitate students to develop the perspective of strategic human resource management, understand the relationship of HR strategy with overall corporate strategy and appreciate SHRM in the context of changing forms of organization.

The objective of this course is to equip students with the frameworks, tools, and methodologies necessary to build and/or be an educated user of quantitative models for financial decision making. Students understand from basic financial model to advanced financial models under various types of models like mergers and acquisition, equity research and project financing.  The course is suitable for students seeking a career in finance, but also for students with broader interests who wish to strengthen their general modeling skills.

Live projects are rich venues for building student's conceptual knowledge and learning the skills that entrepreneurs use in gathering ground-truth data and working on them in their enterprises.

Course Objectives:

●        Provide real world experiences in the field of entrepreneurship to students

●        To enable them understand that the volatile environment of business is far more challenging and futuristic than concepts in textbook.

●        To enable them to make critical decisions in business

Production and Operations Management (POM) is concerned with the management of resources and activities that produce and deliver goods and services for customers.  Efficient and effective operations can provide an organization with major competitive advantages since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share. The course focuses on the basic concepts, issues, and techniques for efficient and effective management of production and operations.

Course Description:  A law that governs the dealings regarding commercial matters, quietly known as business law. Business Law, a branch of civil law comprises governance of commercial and business transactions in both the public and private realms. Business law helps to resolve the business disputes, maintain order and build an acceptable  standards when it come close to the other business, government and customers. A better understanding of legal matters also provides a manager with a framework on which a decision can be made. This course covers important sub branches of Business Laws,  such as Contract Law, Intellectual Property Law, Consumer Protection Law, Competition Law, Law of Sale of Goods and Cyber Law etc.

Course Objectives:

●        To illustrate  the  legal provisions of  key aspects  of business laws

●        To outline the framework of Contract Law in India

●        To explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India

●        To demonstrate an understanding of regulatory framework of Sale of Goods

      ●        To identify the  causes of the problem faced by consumers and competitors  and analyze the remedies provided for violations of legal provisions

Course Description

This project course is to drive the student involve in research project in their area of specilization, including data collection, analysis and conclusions. This assignment will help the students enhancing their business specialization skills by indulging in real time project experimentation.

Course Outcome

·       To identify research  problems and formulate hypotheses.

·       To learn the competence of searching and gathering  reviews related to the research areas.

·       To design and develop research methodology to facilitate systematic conduct of the research.

·       To analyse the collected data using statistical tools and drive inference and interpretations.

·       To develop and reporting the research conclusions based on research findings.

The paper is intended to provide students the knowledge of the largest paradigm shift in Indirect Tax regime- the “Goods and Services Act”- which came into force under the principle of One Nation- One Tax and One Market. The course includes the structure of GST Act- procedure for registration- chargeability of GST on supply of Good and Services - procedure to claim ITC- reverse charge mechanism- payment of GST- returns and assessment and GST network. It also covers an overview of Customs Act provisions with Baggage Rules

Course Objectives:

To understand the basic concepts of Indirect Taxation system along with its administration and functions  of GST Council

To determine the chargeability of GST on event of supply of goods and services

To determine the time, place and value of supply of goods and services as per GST provisions

To Calculate GST payable and procedure to avail input tax credit

To Compute customs duty payable as per Customs Act regulations along with Baggage rules

  COURSE DESCRIPTION 

The corporate world is undergoing a sea change and firms have been growing in size, becoming global and diversifying into new areas. They quite often face different challenges, more so in case of Indian companies.  The last decade has seen numerous M&As, which have often forced firms to adopt special strategies for growth and survival. Today M&As have become a global phenomenon and Indian companies which had often been targets of Mergers and acquisitions, reversed the trend and started acquiring other companies both in India and abroad. This course intends to provide knowledge on different aspects of Mergers and acquisitions

COURSE OBJECTIVES

This course will enable students to

1.     Acquire the basic knowledge of corporate restructuring especially Mergers and acquisitions in businesses capitalize on organizational synergies.

2.     Understand the process involved in M&A.

3.     Calculate the Business valuation models.

4.     Examine the types of takeover and its consequences.

5. Appraise the legal and accounting regulations of M&A in evaluating a deal.

The course offers a comprehensive look at digital marketing through theory and hands-on experience. This fast-paced course discusses how digital media technology has changed marketing and gives detailed strategies on how to embrace such evolving platforms as Facebook, YouTube, Twitter, mobile apps, websites, search engines, newsletters, and many more. This course explores SEO (Search Engine Optimization) and SEM (Search Engine Marketing), which are Applicable to veteran marketers who want to broaden their skill sets and newcomers to the marketing world.

Course Objectives: 

● To establish habits for keeping up to date on emerging digital technologies. Develop creative ideas and convincing arguments about how those innovations will extend current marketing practices and enable entirely new ways of creating value.

● To write actionable objectives for digital marketing initiatives.

● To know the practical online advertising approaches and make a case for whether an approach is appropriate and how success will be judged.

● To recommend keywords for websites and search ads based on search behaviour research and competitive analysis.

● To advise a company about how to improve their search ranking through search engine optimization (SEO) best practices.

CO2: Identify digital channels their advantages and limitations

CO3: Create a digital and social media marketing plan

CO4:  Apply search ranking through search engine optimization (SEO) best practices

CO5: Suggest a company how to improve their search ranking through search engine optimization (SEO) best practices

Course Description

This course covers the concepts of financial management/Corporate finance to understand and apply in the process of entrepreneurial venture. It includes concepts like new venture life cycle and financing, identifying different financing options to new ventures, financial forecasting and assessing financial needs of new venture, valuation of new ventures. It also deals with value creation and contract designing, financing choice and harvesting decisions of entrepreneurs.

Objectives 

To identify different financing options available for entrepreneurs

To forecast financials of new venture along with building integrated financial models

To Assess financial needs of entrepreneurs using scenario analysis and simulations

To Value new ventures using different methods

To Create value towards new ventures financing and understanding the harvesting decisions of business venture investment

Course Description: The curriculum is designed for students with careers in services and goods industries with high service components. The course improves students’ understanding of distinctive aspects of services marketing and enhances their ability to apply marketing strategies to create, communicate, and deliver customer value in the service economy.

Entrepreneurship is about managing risk than taking risk, Project analysis is process of evaluating the opportunities on multiple aspects so as to ensure optimum success of the venture. The idea is tested to assess market risks, operational risks, perceived value and benefit and financial risks and then a detailed plan is developed. The course covers topics Opportunity assessment, Strategic choices, Legal aspects, Business Plan formulation and pitching the idea for funding

Course Objectives:

·         To impart an understanding on modalities for assessing an idea/opportunity.

·         To enable opportunity, innovation disruption fit

·         To understand the process of reducing failure risks in ventures .

·         To enable an understanding on developing sustainable and profitable ways of managing a venture.

·         To develop skills for raising funds.

The course is designed to impart skills to use disruptive digital technologies to innovative viable business models, products, services and strategies. 

Course Objectives: 

●         To Gain a better understanding of the reasons and directions digital business transformation initiatives 

●         To Formulate a digital organizational strategy 

To enable students to assess a Startup environment in Industry 4.0

Advertising Management intends to inculcate in students a passion for advertising as an effective tool of marketing communications. This course is designed to expose the student to local and international Advertising practices. The course discusses the Strategic Planning and Management of Advertising Campaigns and explores issues related to Advertising and other forms of the Marketing Mix.

Course Description: People analytics is a data driven approach to managing human resources in the workplace. HR managers can take decisions which are based on deep analysis of data rather than the traditional methods. An introduction to research methods for human resource management offers students an insight to the nuances that guide quality research in HR related issues. The course offers valuable insight into using tools and techniques which enables students, not only appreciate the role of number game in HR decision but also equips them with knowledge to do so. This course is an introduction to the theory of people analytics, and is intended to prepare learners to perform the basic HR data analysis.

Course Objectives:

1. To provide an understanding of various people analytics aspects and how it is been used in organizations
2. To provide an understanding of the fundamentals of analyzing HR data using data visualization and data analyzing techniques.
3. To identify and examine various metrics used for HR functions and decision making
4. To analyze the use of  technology in the area of human resource information system (HRIS), data visualization and data analysis for managing employees
5. To evaluate and infer the results produced by various data analysis tools for understanding the behaviour patterns of employee data for making evidence based HR decisions.

Econometrics is offered as an elective course in the sixth semester with 4 credits. The course is designed to provide students with the understanding of econometrics for analyzing financial and economic data and how to interpret the results for managerial decision making. The course focuses on application-oriented learning and thus will follow hands-on pedagogy and real-life data and problems where students can apply econometrics tools for analysis.

This course focuses on basic methods of quantitative finance. Specific attention was given to the topics such as VAR using Excel. The time series analysis ADF, ARIMA using Eviews. Structural Equation Modelling using AMOS. The topics covered in this course will enable the students to develop the theoretical knowledge and practical skills required for successfully working with multiple types of risks in modern financial markets.

To give students insights into Financial risk management, time series analysis, understanding of measuring and forecasting financial risks, and structural equation modeling. 

Course Description

This course introduces students to the concepts of experiential marketing and provides practice in assessing and solving marketing problems. There will be a focus on the management of the marketing activities. Students will be introduced to the principles of experiential marketing and will be facilitated to apply these concepts to address problems and opportunities facing marketers.

Course Outcomes 

1. To understand the unique aspects of marketing and experience in real-time business problems.

2. To develop experiential marketing strategies from the organisational perspectives.

3.   To analyse the power of social media campaign to spread information.

4.To create a social media marketing campaign for the experience industry.

This course introduces the importance of adopting the principles of design thinking in conceptualising ideas and how to gain collaboration and better customer focus to sustain business venture.

Course Objectives

·         To provide an understanding Design thinking

·         To explain principle of user centric designs

ty        To apply design thinking principles in product and venture creation

·         To explain how to reduce venture failures